Now in its 7th season, Cristiano Ronaldo‘s underwear collection CR7 is taking a turn towards all issues tropical and toucan-toned.
“I enjoy summer,” he mentioned at the launch, “so wanted the campaign to have a bright, vibrant, tropical feel.”
Related: Are You Okay With Cristiano Ronaldo Stripping Down For The Mannequin Challenge?
“The shoot was a lot of entertaining,” he says. “We didn’t take it too seriously.”
But did he take it seriously when starring in this bizarre, Black Mirror-esque Japanese industrial for a terroristic facial massager?
But we digress. Onto the underwear: