Now in its 7th season, Cristiano Ronaldo‘s underwear collection CR7 is taking a turn towards all issues tropical and toucan-toned.

“I enjoy summer,” he mentioned at the launch, “so wanted the campaign to have a bright, vibrant, tropical feel.”

Related: Are You Okay With Cristiano Ronaldo Stripping Down For The Mannequin Challenge?

“The shoot was a lot of entertaining,” he says. “We didn’t take it too seriously.”

But did he take it seriously when starring in this bizarre, Black Mirror-esque Japanese industrial for a terroristic facial massager?

But we digress. Onto the underwear: 

Queerty

Cristiano Ronaldo offers the individuals what they want
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